The New Zealand Beverage Council (NZBC) has established a Voluntary Code of Practice  that is aimed at, among other things, ensuring accurate and truthful labelling on juice products. In particular, the Code signifies compliance with the relevant Food Regulations and Fair Trading requirements.

This system is at the forefront of industry self-regulatory developments in New Zealand and over 95 percent of the juice sold in New Zealand is supplied by NZBC members who are signatories to the Code.