What’s really in our fridges?

Thursday 3 November 2016

New figures show New Zealanders are increasingly health-conscious

Sugar-sweetened drinks are getting a lot of attention in the obesity debate, however a new infographic launched today by the New Zealand Beverage Council shares insights into the everyday products that make up Kiwis’ trolleys – and they are not as sugary as one might think.

The first beverage to make an appearance is milk at #43, while the first soft drink in the average New Zealander’s trolley doesn’t rank until #77 and is a non-sugar variety.

The top ten purchased items going from shopping trollies into the nation’s fridges are fruit, bread, vegetables and meat products, with bananas taking the top spot at #1.

“53% of people surveyed said they are concerned about the role that sugar plays in their diet. Their consumption patterns overall seem to corroborate that, with the main items in the average trolley including fresh fruit, vegetables and proteins. It’s clear that Kiwis are taking a more active role in understanding what can be consumed often and what items are more occasional treat food and drinks,” says New Zealand Beverage Council President Olly Munro.

Water (tap, bottled and cooler) remains the most popular drink for both children and adults in New Zealand - up more than 10% on 2010 and growing. In particular, bottled water sales have grown more than 25% year on year for the past two years.

“Sales of low and no-calorie soft drink options have jumped by 67% between 2008 and 2016 – this explains why the first soft drink in the ranking (at #77) is a non-sugar variety.

Water, coffee, tea and milk make up a whopping 84% of what we drink , with soft drinks (carbonated soft drinks or CSDs) sitting at 3.5% - less than where it was ten years ago. This shows that people are making more informed decisions around what they consume – particularly in relation to sugar.”

Munro says the data shows New Zealanders drink twice as much alcohol as they do soft drinks on a weekly basis – something that also needs to be factored in to dietary considerations.

“As the industry body for the majority of the beverage manufacturers in this country, we’re pleased to see that buying and consumption patterns prove that soft drinks – being targeted for a soda tax – are not the significant contributor to the obesity problem they have been made out to be.

“We are drinking more water, fewer regular soft drinks and are actually getting most of our daily energy intake (over 98% ) from food and other beverages – not soft drinks,” he says. “Our members continue to invest in product innovation, changes in pack sizes and marketing initiatives that have seen major transformation take place in the category in the past five years and the impact is significant,” he says.

Munro says that the Beverage Council has a welcome mandate from its members to form part of any cross-party solution that addresses childhood obesity in this country, but that it also has a role to correct misinformation and share the facts about what and how beverages are really being consumed.

NZ Beverage Council infographic: A Look Inside NZ Fridges  (pdf)

For more information, contact:

Emma Morrison
Senior Account Director
Wright Communications Limited

Mobile:  64 21 916 647

About the NZBC

The New Zealand Beverage Council (NZBC) represents the manufacturers of New Zealand's juice, carbonated drink and bottled water brands, and their suppliers. The NZBC acts:

· as a forum to discuss issues of concern and interest to the industry
· as a self-regulator ensuring product adherence to all relevant codes and statutes
· as a provider of technical assistance to members
· as an advocate for consumer education on health and nutrition issues.

Its members represent over 95 per cent of all juice and non-alcoholic beverages sold at retail level in New Zealand.

© The New Zealand Beverage Council (Inc.), 2016.

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